Objective
To address the recruitment and retention challenges in the healthcare industry, an Industry Idea Jam has been organized. The aim is to generate ideas, insights, and solutions from healthcare stakeholders using a marketing and positive imaging campaign approach.
Results
The Industry Idea Jam resulted in the concept of a media-centric campaign showcasing industry stakeholders’ stories, lifestyle, and gains to enhance awareness and engagement within the local Berkshire population. The event facilitated a design thinking session to map the industry ecosystem, identify target end users, evaluate current awareness and recruitment efforts, and propose impactful marketing opportunities.
Our Approach
Concept and Direction
Prior to the jam, the concept was to create a media-centric campaign featuring podcasts, interviews, photoshoots, and articles showcasing industry stakeholders’ experiences. This campaign aimed to increase awareness and engagement within the local Berkshire community.
Design Thinking Session
At the ID3A Jam, a design thinking session was conducted to better comprehend the industry ecosystem, identify the target end users, evaluate current awareness and recruitment efforts, and suggest impactful marketing opportunities.
Participating Cohorts
Participants from diverse cohorts, including educators, administrators, students, officials, workforce, and community stakeholders, collaborated to address the recruitment and retention challenge.
Impact Hypothesis
– Hosting the Industry Idea Jam would provide data and insights for R3SET’s industry marketing campaign proposal.
– The campaign aimed to map the industry ecosystem, enhance awareness, identify roadblocks, and propose impactful marketing opportunities.
– Supporting outcomes included forming a diverse focus group and energizing the healthcare scene within the community.
Problem
The healthcare industry faces challenges in recruitment and retention within the Berkshire region.
Solution
The Industry Idea Jam aimed to address this by creating a media-centric campaign to showcase industry stakeholders’ stories and gains. The campaign sought to increase awareness and engagement within the community, thereby attracting and retaining potential candidates.
Results
The Industry ID3A Jam successfully achieved the following:
– Generated insights and data for R3SET’s industry marketing campaign proposal.
– Mapped the healthcare industry ecosystem and identified gaps and roadblocks.
– Identified impactful marketing and storytelling opportunities.
– Formed a diverse focus group representing the healthcare industry in the Berkshires.
– Strengthened understanding of the Berkshire ecosystem, enhancing campaign development.
– Energized the healthcare community, showcasing efforts to improve socio-economic conditions.
– Established a network of willing and capable partners to support the campaign.
Tangible Changes
– Recorded data and insights from community and industry stakeholders.
– Developed empathy maps for different cohorts, aiding campaign customization.
This case study highlights how the Industry Idea Jam successfully addressed the recruitment and retention challenge in the healthcare industry through a media-centric campaign and design thinking sessions. It illustrates the collaborative efforts of various cohorts to generate innovative solutions and foster community engagement.
